Your privacy is important to us. This privacy policy (the “Privacy Policy”) describes how Assured Inc. and its affiliates (“we,” “us,” or “Assured”) collect, use, and disclose personal data you submit through our programs and other offerings, sites, applications, or services made available or otherwise utilized by us (collectively, the "Offerings"). If you participate in NeverStop, you are referred to in this Privacy Policy as a "Member."

This Privacy Policy operates in conjunction with our Terms of Service, Consumer Health Data Privacy Policy, and the NeverStop Program Terms, if applicable, which are incorporated herein by reference, and govern your use of the Offerings.

Personal information is data that can be used, whether on its own or in combination with other data, to identify or contact a single person.

You may be asked to provide your personal information when you are in contact with us, and we and our affiliates may share this personal information with each other and use it in a manner that is consistent with this Privacy Policy. We may also combine your information with other information to provide and improve our products, services, and content. You are not required to provide personal information, but if you choose not to, we might be unable to provide you with our products or services or respond to queries you may have.

To better protect your privacy, we provide this notice explaining our privacy practices. If you do not agree to be bound by the terms in this Privacy Policy, you should cease submitting any personal data, and, if necessary, cease use of our Offerings.

We reserve the right to make changes to this Privacy Policy from time to time, and those changes will be posted on this web page. The amended Privacy Policy will be effective immediately upon posting, and your continued use of our Offerings will confirm your acceptance of the changes. If you do not agree to the amended Privacy Policy, you must stop using our Offerings. If any provision of this Privacy Policy shall be deemed invalid, void, or for any reason unenforceable, that provision shall be deemed severable and shall not affect the validity and enforceability of any remaining provision.

Personal information we collect and how we collect it

• When you participate in our Offerings, we may collect a variety of information including without limitation your name, mailing address, phone number, email address, contact preferences, device identifiers, IP address, and location information.

• As explained below, when you utilize any of our Offerings, whether or not you are logged in or registered, we collect information through a variety of technologies, such as cookies, pixels, tags, application program interfaces, and web beacons.

  
  

How we use your personal information

We may process and disclose your personal information: 

• for the purposes described in this Privacy Policy  

• for any purpose that you approved 

• for compliance with a legal obligation to which we are subject

• for the performance of a contract to which you are party 

• when we have assessed it is necessary for the purposes of the legitimate interests pursued by us or any third party, including but not limited to your insurance carrier (the “Carrier”), to whom it may be necessary and/or appropriate to disclose information

If you have questions about any legal basis noted in this Privacy Policy, you can contact us at privacy@neverstop.com.

In addition:

• We use personal information for internal purposes, which include helping us create, develop, operate, deliver, and improve our Offerings and content, to provide you with personalized content and experiences, to send you offers and promotions related to our Offerings, or to send you information for loss prevention and anti-fraud purposes. We limit our use of data for anti-fraud purposes to those that are necessary and within our assessed legitimate interests to protect our customers and our Offerings. 

• We may use personal information for internal testing purposes, including system integrity, quality assurance, and A/B testing. 

• From time to time, we may use your personal information to send important notices, such as communications about changes to our terms, conditions, and policies. Because this information is important for your interaction with us, you may not opt out of receiving these communications.

• The personal information we collect allows us to keep you posted on our latest product announcements, services, and upcoming events. If you don't want to be on our mailing list, you can opt out anytime by emailing us at hello@neverstop.com.

• For research and development purposes, we may use datasets. When acquiring such datasets, we do so in accordance with applicable law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to identify individuals who may appear therein.

• If you enter into a sweepstakes, contest, or similar promotion, we may use the information you provide to administer those sweepstakes and contests.

• If you apply for a position at Assured or we receive your information in connection with a potential role with us, we may use your information to evaluate your candidacy and contact you.

  
  

Other Sources of Personal Information

We will either receive your personal information directly from you or from your Carrier. We may also acquire data from third-party vendors. When we do so, we comply with all applicable laws and regulations. We primarily use such information for research and development purposes; however, we are permitted to share personal information and related data with your Carrier.

Collection and Use of Non-Personal Information

We also collect and process data in an anonymized and aggregated form that does not, on its own, identify or associate with any specific individual. We may collect, use, transfer, and disclose non-personal, aggregated, and anonymized information for any purpose at our sole discretion. 

Disclosure to Third Parties/Service Providers

While the majority of our usage of personal data is internal, from time to time we may provide third parties, including your Carrier, with certain personal information to deliver our Offerings, to provide or improve upon our products and services, to carry out one or more of our programs, or to help us market to consumers. When we do so, we require those third parties to process such personal data in accordance with applicable laws and regulations. 

Without limiting the generality of the foregoing, we also share personal information with companies that provide services such as information processing, fulfilling customer orders, delivering products or information to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your personal information at all times.

Without limiting the generality of the foregoing, we reserve the right to share data with insurance carriers and third-party administrators with which we have entered into contractual relationships.

It may also be necessary—by law, legal process, litigation, and/or requests from public and governmental authorities—for us to disclose your personal information. We may also disclose information about you if we determine that for purposes of your safety, the safety of others, national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you, but only where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. This could include providing information to public or governmental authorities. Additionally, in the event of a reorganization, merger, or sale, we may transfer any and all personal information we collect to the relevant purchaser/surviving entity.

Mobile Communications     

By providing us with your mobile phone number, or by sending an SMS (containing a pre-designated number or word) to a phone number that we indicate, you are expressly opting in to receive telephone calls to your mobile phone or text messages from us, some of which may be considered marketing and may be delivered by us using auto dialer systems/technologies. You represent that you are the owner or authorized user of the mobile phone number you supplied to us and that you are authorized to approve the applicable charges and rates resulting from such SMS and/or MMS messages incurred by such device. Message and data rates may apply. You (and not us) will be responsible for all messaging and data charges that may apply. Your consent to receive text messages is not a condition of purchase. Message frequency may vary.

Data obtained from you in connection with our mobile marketing programs may include your cell phone number, your wireless carrier's name, and the date/time/content of any text messages that you send us. We reserve the right to use this data in the same manner and for the same purpose(s) as other data that we may collect pursuant to this Privacy Policy, including, without limitation, to provide the services you request of us, and to otherwise operate, develop, and improve our products and services.  

You can opt out of receiving marketing-related text messages from us at any time by texting “STOP” (or some other SMS message designated by us) from the mobile device receiving the messages. If you choose to opt out, you will be unsubscribed from our marketing text messaging program. You will receive one SMS that confirms you have successfully opted out. After that you will receive no further messages for this system unless/until you opt in again. 

Please know that even if you opt out of receiving marketing-oriented text messages from us, we may still contact you via text message or phone call for transactional or informational purposes regarding your enrollment in and/or use of our Offerings. Some examples are contacts for customer service, product information, service, or reminder notices. 

Communications; Privacy Questions

You acknowledge and agree that we may communicate with you regarding your use of any of our Offerings by regular mail, electronic communications (email/SMS), telephone, and any other means of communication we may use from time to time. The communications we send you may include information regarding your participation as well as advertisements and promotions. In addition to our unsubscribing instructions above regarding SMS messages, you may opt out of receiving marketing communications by (i) clicking on the unsubscribe link located in the footer of each email message, (ii) updating your communication preferences on the member site, (iii) telling your coach you'd like to opt out, or (iv) writing to us at hello@neverstop.com. Even after you’ve opted out, you will continue to receive certain email communications that are not of an advertising or promotional nature.

If you have any questions or concerns about this Privacy Policy or our data processing and you would like to contact us, please contact us either by sending an email to privacy@neverstop.com or by letter to Assured Inc., 160 Gould St., Suite 207, Needham, MA 02494, Attention: Privacy Officer.

Children

We do not knowingly collect personal data from children under the age of 18. If you are under the age of 18, please do not submit any personal data through our Offerings. 

Protection of Personal Information

The security, integrity, and confidentiality of your information are important to us, and we take appropriate precautions to protect your personal data by implementing technical, administrative, and physical security measures that are designed to protect it from unauthorized access, disclosure, use, and modification, and to comply with applicable laws and regulations. Although we have invested in industry-standard security software, systems, and procedures, no security system is impenetrable. Accordingly, we will continually monitor the effectiveness of our security system and refine and upgrade our security technology as new tools become available. If you have any questions about the security measures we employ, please contact us by sending an email to privacy@neverstop.com. 

Retention of Personal Information

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy and/or as required by applicable law. 

Health Information

This section provides an overview of our health information practices. Your specific legal rights, consent frameworks, and state-specific protections concerning consumer health data are governed by our Consumer Health Data Privacy Policy. In the event of any conflict between this section and the Consumer Health Data Privacy Policy, the Consumer Health Data Privacy Policy shall control.

We process data relating to your physical or mental health (“Health Information”) collected through the NeverStop program. While certain data elements transmitted directly by your Carrier may be subject to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) protections, health metrics gathered directly from you through assessments, check-ins, and coaching interactions constitute Consumer Health Data governed by applicable state health privacy laws and our Consumer Health Data Privacy Policy. Set forth below is a summary of our privacy practices regarding your Health Information, including your rights and how we may use and disclose such information.

Healthcare Operations. We may use Health Information for our customer service activities, quality improvement, performance evaluation, product development, and other internal business management purposes. 

De-Identified Data. We may use an individual’s Health Information to create de-identified data, which is stripped of identifiable data and can no longer identify a particular individual, even when such data is combined with other data sets.

Subcontractors. We may contract with third parties to perform certain services for us, such as data hosting, analytics, communications, or clinical tools. These third-party service providers, referred to as subcontractors, may need to access your Health Information to perform services for us, and in such cases, we will undertake commercially reasonable efforts to ensure they are required by contract and law to protect your information and only use and disclose it as necessary to perform the contracted services for us.

To Communicate with Individuals Involved in Your Care or Payment for Your Care. We may disclose your Health Information to a family member, other relative, close personal friend, or any other person you designate. If a person has the authority by law to make health care decisions for you, we will generally regard that person as your "personal representative" and treat him or her the same way we would treat you with respect to your Health Information.

Health Oversight Activities. We may disclose your Health Information to an oversight agency for matters authorized by law, such as audits, investigations, inspections, and credentialing.

Judicial and Administrative Proceedings. If you are involved in a lawsuit or a dispute, we may disclose your Health Information in response to a court or administrative order, a subpoena, discovery request, or other lawful process instituted by someone else involved in the dispute. We will make a reasonable effort, if permitted under law, to notify you prior to disclosing your Health Information if it is in connection with any of the foregoing.

Your Health Information Rights

Inspect and obtain a copy of your Health Information. With a few exceptions, you have the right to access and obtain a copy of the Health Information that we maintain about you in any format in which such information is maintained. To inspect or obtain a copy of your Health Information, you must send a written request to privacy@neverstop.com. You may also ask us to send a copy of your Health Information to other individuals or entities that you designate. We reserve the right to deny your request if we have a legal basis to do so.

Request an amendment of Health Information. If you feel that the Health Information we maintain about you is incomplete or incorrect, you may request that we amend it. To request an amendment, you must send a written request to privacy@neverstop.com. You must include a reason that supports your request and the specific modification that you would like made. If we deny your request for an amendment, we will provide you with a written explanation of why we denied it.

Notification of a Breach. In the event we experience a data breach that involves the unauthorized disclosure of your Health Information, we will notify you in accordance with law and otherwise comply with applicable state and federal laws following such breach.

Additional rights regarding your Consumer Health Data — including the right to withdraw consent, the right to deletion, and the right to appeal — are described in our Consumer Health Data Privacy Policy.

Your Privacy Rights

We will provide you with access (including a copy) to the personal information we hold, including to request that we correct the data if it is inaccurate or delete the data if we are not required to retain it by law or for any legitimate business purpose. We may decline to process requests that are frivolous, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by law. 

California/Delaware “Do Not Track Disclosures”

California and Delaware law require us to indicate whether we honor "Do Not Track" settings in your browser concerning targeted advertising. We do not currently commit to responding to your browser's "Do Not Track" signals with respect to our Offerings, in part because no common industry standard for "Do Not Track" has been adopted by regulators, including no consistent standard for interpreting a user's intent. We are committed to monitoring developments around "Do Not Track" and the implementation of a standard.

Third-Party Sites and Services

Our websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

International Transfers

We operate globally. As such, the information you provide us may be transferred to or accessed by our foreign affiliate, which will comply fully with this Privacy Policy. Wherever your personal information is transferred, stored, or processed by us, we will take reasonable steps to safeguard the privacy of your personal information.

Cookies

Our Offerings use cookies and similar tracking technologies that access and store information from your browser and device. Some cookies are necessary to help our Offerings work properly and cannot be denied, and some are optional, used primarily to enhance your experience or analyze usage and performance. For example, these technologies enable us to: (i) authenticate sessions; (ii) better secure our Offerings by detecting fraud; (iii) identify technical issues and improve the overall performance of our Offerings and the services associated therewith; (iv) monitor and analyze the performance of our Offerings, including our marketing efforts; and (v) create a more personalized experience. Based on the foregoing, we have adopted this cookie policy (“Cookie Policy”) to explain how we use cookies and your related rights. In this Cookie Policy, we use the term "cookies" to refer to any tracking technologies we use as described herein.

What Are Cookies

Cookies are small text files that are stored on your device to help websites and mobile apps remember things about you. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire. To learn more about cookies, visit https://www.allaboutcookies.org.

Pixel Tags (also known as web beacons or clear GIFs) are transparent images, iframes, or JavaScript placed on a website or in marketing emails that are used to understand how you interact with such websites or emails.

Further, social media features, such as the Facebook “like” button, may collect your IP address and which page you are visiting on a website, and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the company providing the relevant social media features. Single sign-on allows you to log in to certain websites or mobile applications using sign-in services provided by third parties, such as Login with Facebook or Google. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign-up form.

How We Use Cookies

The cookies we use can be classified into one of the following categories:

Strictly Necessary Cookies. These cookies are set to provide the service, application, or resource requested. Without these cookies, your request cannot be properly delivered. They are usually set to manage actions made by you, such as requesting website visual elements, page resources, or user logon/logoff. We may also use these cookies to support essential functionalities like authentication and load balancing.

Functional Cookies. These cookies are set by us or by third-party service providers we use to implement additional functionalities or enhance features and website performance; however, they are not directly related to the service you requested. These cookies support features like automatically filled text boxes, live web chat platforms, non-necessary forms, and optional security parameters like single sign-on (SSO).

Performance Cookies. These cookies are set to provide quantitative measures of website visitors. Information collected with these cookies is used to measure website or software performance. Cookies enable us to count visits and traffic sources to improve the performance of our site and application. If you do not allow these cookies, we will not know if or when you have visited our site.

Targeting Cookies. These cookies are set by our advertising partners to provide behavioral advertising and remarketing analytical data. They collect browsing information used to create profiles and understand user habits in order to develop tailored advertising. The profile created from your browsing interests and behavior is used to customize the ads you see when you access other websites.

You can opt out of some (but not all) of the third-party tracking technologies we use throughout our Offerings by following the instructions provided by the relevant third-party service providers listed below in their privacy policies:

Google Ads — Analytics

This cookie allows us to measure performance to improve the relevancy of advertising and to reduce the number of ads you receive.

Privacy policy: https://policies.google.com/privacy

Facebook — Analytics

This cookie allows us to measure performance to improve the relevancy of the ads you receive.

Privacy policy: https://www.facebook.com/about/privacy/

Outbrain — Analytics

This cookie allows us to measure performance to improve the relevancy of the ads you receive.

Privacy policy: https://www.outbrain.com/legal/

Taboola — Analytics

This cookie allows us to measure performance to improve the relevancy of the ads you receive.

Privacy policy: https://www.taboola.com/privacy-policy

Your Cookie Choices

Strictly Necessary Cookies. Because these cookies are essential to operate our Offerings and related services, there is no option to opt out of these cookies.

Targeting and Advertising Cookies. You can opt out of interest-based targeting provided by participating ad servers through the Network Advertising Initiative at https://thenai.org/opt-out or the Digital Advertising Alliance at https://www.aboutads.info/choices.

You may also:

• Change your device settings (on your iPhone, iPad, or Android) to control whether you see online interest-based ads.

• Opt out of some (but not all) third-party tracking technologies by following the instructions provided by the applicable third-party service providers in their privacy policies.

• Learn more about your options by visiting https://www.youradchoices.com or https://www.youradchoices.eu.

Other Cookies. You can follow the instructions provided by your browser (usually located within the “Help,” “Tools,” or “Edit” menu) to modify your cookie settings.

We may also use tracking technology (pixels) in emails to understand how often our emails are opened and clicked on by our users. If you do not wish this tracking to occur, please change your email software settings (such as Outlook, Gmail, etc.) to not automatically download images. In some cases, depending on your email or browser settings, cookies in an email may be automatically accepted (for example, when you have added an email address to your address book or safe senders list). Please refer to your email or browser instructions for more information.

In some of our email messages, we use a “click-through URL” linked to content on our Offerings. When you click one of these URLs, you pass through a separate web server before arriving at the destination page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our communications. If you prefer not to be tracked in this way, you should not click text or graphic links in our email messages. Pixel tags enable us to send email messages in a format you can read and tell us whether messages have been opened. We may use this information to reduce or eliminate messages sent to you.

Deleting All Web Browser Cookies

All of the web browser cookies we use are stored on your browser's local memory. Therefore, by deleting such cookies from your local memory, we will not be able to associate any information we have about you unless you log in to our Offerings as a registered Member.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time. We encourage you to periodically review this Cookie Policy to stay informed about our use of cookies, the information we collect via cookies, and any updates in relation thereto. If we make any changes to this Cookie Policy that significantly impact the way we use cookies, we will endeavor to provide you with notice in advance of such change by highlighting the change on our website. Your continued use of our Offerings constitutes your agreement to this Cookie Policy and any updates.

Contact Us

If you have any questions about our use of cookies, please contact us at privacy@neverstop.com.

Last Updated: June 2026