NEVERSTOP

To coincide with the entry of Washington Mutual into the Chicago area, WaMu engaged Neverstop to develop a strategy to reach out to residents in the Chicago area in an innovative and personal way.  

Recognizing Chicagoans love for deep dish pizza, Neverstop teamed up with Lou Malnati's Pizza Chain, a popular local pizza chain, and created a campaign to target many of the neighborhood's Washington Mutual was opening new branches in.  When customers called in for a pizza it was delivered by a trained and uniformed WaMu street teamer, informing them that the Pizza was paid for by Washington Mutual.

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