Client: UNIQLO Project: Made For All Location: New York, NY

Despite UNIQLO's huge success and wide adoption overseas, American consumers have remained relatively unfamiliar with the brand and their offerings of affordable, fashionable, and quality clothing, which has to-date only been available at their Soho location in New York City. In an effort to celebrate the new UNIQLO Flagships opening on Fifth Avenue at 53rd Street and 34th Street Herald Square this fall, and increase brand awareness and adoption in the US market, UNIQLO enlisted Neverstop to produce and execute 6 mobile UNIQLO CUBES with a two-tiered strategy in New York City during summer/fall 2011.  The cubes, designed by HWKN and produced by Neverstop were created to be extremely mobile and serve as not only a brand shop by day where consumers can purchase one of four key product categories including Heattech, Ultra Light Down, Cashmere or UT (UNIQLO T-Shirt Collaborations), but also as a dynamic branding beacon by night. 

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