NEVERSTOP

For the launch of Nike's LeBron IV Forbidden City Limited Release shoe, Neverstop produced a 5-day scavenger release retail event series in San Fransisco, designed to build equity in LeBron James as a premier athletic spokesperson, deepen his connection with Chinese fans, and to give back to the San Francisco basketball community.

For the event, Neverstop infiltrated existing iconic Chinatown retail locations and hosted events at a dim sum restaurant, a teashop, an import store, Lion Dancing/Martial Arts, and an acupuncturist. Each location was signified by a gold LeBrown lion logo placed in store windows the day of the sale, and fans were given clues to decipher and sent on a scavenger hunt through the city to find the shoes. 

The scavenger hunt was seeded online through LeBron & sneaker Blogs, as well as social networks and generated a huge following of sneaker-heads and B-Ball fans alike.