NEVERSTOP

In an effort to create a memorable consumer experience revolving around the 2010 World Cup and launch their new Nike GS Polo, Nike Sportswear enlisted Neverstop to design and execute The Polo Pub at The Mortimer Arms on Tottenham Court Road in London, England during the entire duration of the tournament.

Neverstop took over a traditional English commuter pub in the Bloomsubry neighborhood of London and gave it a complete makeover, converting it into The Polo Pub; a unique World Cup viewing experience like none other, giving England football fans a venue that allowed them to grab a pint with their mates, watch their favorite matches live on a large format HD projector, enjoy live music from London’s hottest DJs, and most importantly customize their very own Nike GS Polo, unique to their individual style and national team allegiances to commemorate the occasion. 

Featuring an array of custom badges and artist collabs from teams such as England, USA, Brazil, Austrailia, and Netherlands, as well as a slew of other customization options, pub patrons designed their very own one of a kind polo, ready for them by the time the match was over.