NEVERSTOP

Nike wished to create a splash in their urban and Hispanic markets for the release of their new Total-90 soccer ball and clothing line.  Neverstop’s solution was to create a Pop-up experience in Los Angeles by transforming an empty warehouse into an experiential soccer space where young soccer enthusiasts coaches, and fans could play for free and attend special events and competitions over the course of a month.  

Neverstop enlisted local LA artists to reflect the unique and diverse culture of LA and the target demographic in custom commissioned art pieces.